Building Content That Actually Ranks
Learn to create search-optimized content based on data, user intent, and proven ranking factors
Keyword Research Fundamentals
Find keywords with search volume, manageable competition, and real commercial intent. Move beyond guesswork with search data.
Content Structure for Search
Organize content to answer queries completely. Use headings, internal links, and proper formatting that both users and crawlers understand.
Technical SEO Essentials
Handle page speed, mobile usability, crawlability, and schema markup. Fix technical issues that prevent content from ranking.
What you'll actually learn here
This program covers the practical steps needed to research, plan, write, and optimize content that shows up in search results. Each module walks through specific processes with examples from real campaigns.
You'll work with keyword tools, analyze competitor content, map search intent to content types, and build topic clusters. The coursework includes exercises where you identify ranking opportunities and build content briefs.
- Use search console data to find existing pages that need improvement
- Map user intent categories to specific content formats and structures
- Build content calendars based on keyword difficulty and search seasonality
- Track ranking changes and correlate them with specific content updates
- Handle internal linking architecture to distribute authority across pages
How it helped people in similar situations
Leena Korhonen
Content Manager
I started with basic blog writing and no real SEO knowledge. The keyword research module showed me how to find topics people actually search for. Three months after implementing what I learned, organic traffic to our resources section went up about 140%.
Siobhan MacLaren
Marketing Consultant
The technical SEO section was exactly what I needed. I could write decent content but had no idea how to handle page speed issues or fix crawl errors. After working through those modules, I can now audit sites and fix problems that were blocking pages from indexing.